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Tourists slam Britain’s new ‘mound’

London's

A small artificial hill in London promising wonderful views of the city opened for tourism and people are already demanding refunds. Visitors claim the Marble Arch Mound looks nothing like the photos on the website and looks like a construction site, with not much finished. The Associated Press has the story:

London’s Marble Arch Mound a flop for tourism so far

LONDON (AP) — London’s latest tourist attraction aimed for the heights. It has fallen a bit flat.

The Marble Arch Mound, an artificial hill beside one of the city’s busiest intersections, opened this week — and is already offering refunds to disappointed visitors and admitting “teething problems.”

A police officer and a community support officer are silhouetted as they stand by the viewing area of the newly built “Marble Arch Mound” after it was opened to the public next to Marble Arch in London, Tuesday, July 27, 2021. The temporary installation commissioned by Westminster Council and designed by architects MVRDV has been opened as a visitor attraction to try and entice shoppers back to the adjacent Oxford Street after the coronavirus lockdowns. (AP Photo/Matt Dunham)

Designed by Dutch architecture firm MVRDV, the mound is a 25-meter (80-foot) hill made from turf-covered scaffolding that claims to offer panoramic views of Hyde Park, Oxford Street and the surrounding area.

The hill’s website describes it as “a new and meaningful experience that captures the imagination of residents, businesses and visitors,” and local officials hope it will help draw people back to the commercial heart of London after more than a year of pandemic-related restrictions.

Visitors this week likened it to a construction site or a slag heap that bears little resemblance to the lush images on the website. A promised shop, cafe and exhibition space are unfinished.

Westminster Council, which is in charge of the mound, acknowledged that elements of it “are not yet ready for visitors.” The temporary attraction is due to remain until January. It said anyone who has booked to visit this week would be offered a refund and a free ticket for another visit “once it has had time to bed in and grow.”

A view of the newly built “Marble Arch Mound” after it was opened to the public next to Marble Arch in London, Tuesday, July 27, 2021. The temporary installation commissioned by Westminster Council and designed by architects MVRDV has been opened as a visitor attraction to try and entice shoppers back to the adjacent Oxford Street after the coronavirus lockdowns. (AP Photo/Matt Dunham)

“The mound is a living building by design,” the council said in a statement. “We’ll continue to adapt and improve London’s newest outdoor attraction and resolve any teething problems as they emerge.”

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HOW TO GO: Tickets start at 4.50 pounds ($6.25) for adults.

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