Martha Stewart Joins Snoop Dogg as Minority Owner of Swansea Soccer Club/ Newslooks/ WASHINGTON/ J. Mansour/ Morning Edition/ Martha Stewart has become a minority owner of Welsh soccer club Swansea City. She joins longtime friend Snoop Dogg and other high-profile investors in the club. The move adds another celebrity name to the growing trend of star-backed soccer ownership.
Martha Stewart Swansea Ownership Quick Looks
- Martha Stewart has joined Swansea City as a minority owner
- She follows longtime friend Snoop Dogg into the club’s ownership group
- Swansea City competes in England’s second-tier Championship
- Financial details of Stewart’s investment were not disclosed
- Stewart attended a recent home win against Wrexham
- The club has increasingly attracted celebrity investors
Deep Look: Martha Stewart Swansea Ownership
American business icon Martha Stewart has added professional soccer ownership to her expansive resume, becoming a minority owner of Swansea City. The Welsh club announced the move Tuesday, confirming that Stewart has joined the ownership group alongside longtime friend Snoop Dogg, who became an investor earlier this year.
Swansea City, based in Wales but competing in England’s second-tier Championship, did not disclose the financial terms of Stewart’s investment. Club officials emphasized her personal connection to Snoop Dogg and her growing interest in the organization as key factors behind the move.
Stewart, 84, was recently spotted at the Swansea.com Stadium attending the club’s 2-1 home victory over Wrexham, another Welsh team that has gained international attention through celebrity ownership. Her appearance at the match fueled speculation about her involvement, which was confirmed days later.
In a message to supporters, Swansea owners Brett Cravatt and Jason Cohen explained that Stewart attended the match as a guest before deciding to formally join the ownership group. They praised her career achievements and said her presence adds further credibility and global recognition to the club.
Stewart has built a decades-long career as one of the most recognizable figures in American media and business. Best known for her influence in homemaking, publishing, television, and lifestyle branding, she has also demonstrated a knack for reinvention, expanding into partnerships, licensing, and digital ventures well into her later years.
Her friendship with Snoop Dogg has been one of pop culture’s most unexpected and enduring pairings. The two have collaborated on television projects, cooking specials, and public appearances, developing a rapport that has crossed generational and cultural lines. Their partnership now extends into the world of professional sports, where celebrity-backed ownership has become increasingly common.
Snoop Dogg joined Swansea City as a co-owner and investor in July, marking his first direct stake in a professional soccer club. His involvement followed similar high-profile investments by athletes and entertainers across Europe, particularly in clubs seeking global exposure and commercial growth.
Swansea City previously played in the Premier League and has been working to regain top-flight status since its relegation. While the club remains competitive in the Championship, ownership has focused heavily on long-term stability, fan engagement, and expanding the club’s international profile.
Stewart’s addition follows that strategy. Though she has not issued a public statement or commented on her social media platforms, her brand recognition alone brings added visibility to the club, particularly in the United States. Her investment also places her among a small but growing group of women involved in professional soccer ownership.
The club’s ownership group already includes soccer star Luka Modric, further underscoring the blend of sports and entertainment figures backing Swansea. This diverse ownership structure reflects a broader shift in global soccer, where clubs increasingly seek investors who can contribute not just capital, but also international reach and commercial expertise.
Celebrity ownership has proven especially effective for clubs outside the traditional elite, helping drive merchandise sales, media coverage, and global fan bases. Wrexham’s rise under Hollywood ownership has demonstrated the potential impact, and Swansea appears intent on positioning itself within that same conversation.
Despite the attention surrounding Stewart’s involvement, club officials stressed that football operations remain the priority. They framed her investment as a long-term commitment rather than a publicity stunt, signaling confidence in the club’s direction both on and off the pitch.
For Stewart, the move represents another unexpected chapter in a career defined by adaptability. From publishing empires to television fame and now sports ownership, she continues to expand her influence into new arenas well into her 80s.
As Swansea City pushes forward in the Championship season, Stewart’s presence adds another layer to the club’s evolving identity. Whether her role remains largely symbolic or grows more hands-on over time, her entry into soccer ownership highlights how modern football continues to intersect with global celebrity culture.
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