Black Friday Store Hours and Giveaways 2025 Guide/ Newslooks/ WASHINGTON/ J. Mansour/ Morning Edition/ Black Friday 2025 is expected to be the busiest shopping day of the year. Major retailers are opening early and offering giveaways to attract in-store traffic. Store hours and exclusive offers vary, so shoppers are encouraged to plan ahead.
Black Friday Store Hours 2025 Quick Look
- Retailers begin opening as early as 5am, with JCPenney, Kohl’s, and Academy Sports + Outdoors among the earliest.
- Store hours vary by location for major chains like Apple, Sephora, and Nordstrom.
- Best Buy, Target, and Walmart open at 6am, while Costco opens at 9am or 10am depending on membership.
- Extended hours: Some stores like Burlington and Ross stay open until midnight or later.
- Black Friday giveaways include mystery gift cards, product prizes, and exclusive coupons for early shoppers.
Deep Look: Black Friday 2025 Store Openings and Early Shopper Rewards
Black Friday 2025 is shaping up to be the biggest shopping day of the year, with both foot traffic and online sales expected to hit record highs. While online deals have been available for weeks, millions of shoppers are still planning to head to stores in person on Friday, November 28, to score doorbusters, freebies, and limited-time offers.
Experts at the National Retail Federation and Sensormatic Solutions forecast that this year’s Black Friday will lead in both in-store visits and e-commerce activity. Retailers are responding by heavily promoting in-person deals to compete with the long stretch of online discounts that began earlier this month.
Adobe Digital Insights predicts a 520% year-over-year spike in holiday traffic coming from AI-powered shopping tools — making 2025 the first true “AI holiday season.” But brick-and-mortar stores are holding their ground, with exclusive promotions and early morning events drawing crowds.
Here’s a breakdown of when major retailers open their doors:
- 5:00 AM: Academy Sports + Outdoors, JCPenney, Kohl’s
- 6:00 AM: Best Buy, Dick’s Sporting Goods, Macy’s, Target, Ulta Beauty, Home Depot
- 7:00 AM: Burlington, Five Below, Marshalls, Michaels, Ross, HomeGoods, TJ Maxx
- 8:00 AM: Barnes & Noble, Hobby Lobby, OfficeMax, Staples
- 9:00 AM–10:00 AM: Costco (9am execs, 10am general), Sam’s Club, Apple (varies), Victoria’s Secret (varies), Sephora (varies), Nordstrom (varies)
Black Friday Giveaways
Many stores are offering exclusive gifts for early risers:
- Bass Pro Shops & Cabela’s: First 250 shoppers receive a mystery promo card valued between $10 and $500, valid Dec. 5–27.
- JCPenney: Giveaways include free snow globes, mystery coupons, and scheduled prize draws throughout the day — such as Cuisinart coffee makers, diamond earrings, and styling tools.
- Kohl’s: First 200 shoppers get between $5 and $100 in Kohl’s Cash. Ten lucky customers nationwide will win $10,000.
- Lowe’s: The first 50 MyLowe’s Rewards members get a free bucket of products, with one grand prize winner per store receiving an appliance worth up to $2,000.
- Target: The first 100 shoppers get a limited-edition tote bag filled with items. Ten per store also win extra prizes, such as a $100 Target gift card, Target Circle 360 membership, or select small appliances.
While some stores like Apple and Nordstrom have variable hours, others are sticking to traditional early-morning openings and marathon operating hours. For example, Burlington remains open until midnight, while Ross stays open until 11:30 p.m.
Retailers are using creative ways to make in-store shopping attractive again. Limited-edition merchandise, exclusive prizes, and promotional items are being used to create urgency and line-ups outside storefronts before sunrise.
With many shoppers still valuing the tradition of Black Friday and the chance to browse in person, the 2025 season blends digital convenience with real-world excitement. Whether you’re hunting for tech, fashion, or home goods, early arrival remains your best strategy to claim top deals and rewards.
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