Kris Jenner has a new term: “Twist on it.” The driven matriarch of the Kardashian-Jenner family will bring the phrase to the Super Bowl forefront during her commercial. She will guest star in an ad for Oreo, which will be returning to the NFL’s biggest stage for the first time in a decade on Feb. 11.
Quick Read
- Kris Jenner introduces the slogan “Twist on it” in her first Super Bowl commercial for Oreo, marking the brand’s return to the NFL’s biggest stage after ten years on February 11.
- Jenner, known for her role in popularizing her family through reality TV, reminisces about Super Bowl commercials from her generation and expresses excitement for her own appearance in the ad.
- The commercial features a flashback to the mid-2000s, highlighting Jenner’s pivotal decision to venture into reality television with her family, leading to their widespread fame.
- The ad playfully captures Jenner’s sense of humor and her family’s love for Oreos, particularly double-stuffed ones, which she shares with her daughter Khloé Kardashian.
- Jenner expresses enthusiasm for participating in the commercial, considering it an honor and a fun part of her family’s history with Oreos.
The Associated Press has the story:
Kris Jenner aims to spotlight new slogan in Super Bowl cookie ad
Newslooks- LOS ANGELES (AP) —
Kris Jenner has a new term: “Twist on it.” The driven matriarch of the Kardashian-Jenner family will bring the phrase to the Super Bowl forefront during her commercial. She will guest star in an ad for Oreo, which will be returning to the NFL’s biggest stage for the first time in a decade on Feb. 11.
“I come from a generation where it was all about the commercials for some of us,” said Jenner, who will appear in her first Super Bowl ad. “I love football, but I’m not as into football as maybe some of my male friends or my kids. So it’s always so exciting to wait for the commercials to come on and see what the brands would come up with. That was always embedded in my brain.”
Jenner is unsure if she’ll be watching the Kansas City Chiefs-San Francisco 49ers game from home or travel to Las Vegas to view in person. Either way, she’ll be on the lookout with family and friends for her cameo appearance in the commercial, where she takes viewers back to the mid-2000s.
In the flashback, she’s seen twisting the cookie before making the decision of taking her family into the reality television realm. It was a move that ultimately propelled them into superstardom.
“The concept was so playful, fun and really captured my quirky sense of humor,” said Jenner, who played a main role in her family’s first reality series “Keeping Up With the Kardashians,” which launched in 2007. The success of the show led to several spin-offs before the family signed with Hulu for “ The Kardashians.”
In her family, Jenner said her daughter, Khloé Kardashian, came up with the concept of stacking each member’s favorite cookies in a jar in their kitchen. She said her and Khloe’s cookies of choice would be double-stuffed Oreos.
Jenner said she wouldn’t mind appearing in another commercial.
“I’m so excited to do this,” she said. “It’s so much fun. It’s such a part of my family’s history. We’ve been enjoying these cookies for decades. It’s such an honor.”
