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NCAA finally to allow athletes to profit from their image

NCAA

As states are starting to allow college athletes to make money based on the image they have created in sports, the NCAA has finally gone along and given them approval. The decision affects 460,000 athletes. The Associated Press has the story:

NCAA follows states in allowing college athletes to be compensated for their name, image and likeness

DALLAS (AP) — The NCAA cleared the way for athletes to profit off their name Thursday, the eve of legislation becoming law in several states that would allow for such compensation.

The expected approval from the NCAA Board of Directors came a few days after a recommendation from the Division I Council to allow athletes in every state to pursue compensation for their name, image and likeness without jeopardizing their college eligibility.

FILE – Florida Gov. Ron DeSantis holds up a just signed bill which would allow college athletes in the state to earn money from endorsement deals, at the University of Miami in Coral Gables, Fla., in this Friday, June 12, 2020, file photo. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades.(AP Photo/Lynne Sladky, File)

The NCAA’s decision to suspend restrictions on payments to athletes for things such as sponsorship deals, online endorsements and personal appearances applies to all three divisions or some 460,000 athletes.

The NCAA also is allowing athletes to enter into agreements with agents while encouraging them to keep schools informed. The NCAA said schools are responsible “for determining whether those activities are consistent with state law.”

“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level.”

FILE – In this April 4, 2019, file photo, NCAA President Mark Emmert answers questions during a news conference at the Final Four college basketball tournament in Minneapolis. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades.(AP Photo/Matt York, File)

It’s a temporary solution

The NCAA wants to have federal laws or its own permanent rules regarding the issue known as NIL, but was forced to seek a temporary solution rather than have athletes in some states eligible for compensation while others were not.

More than 10 states have laws set to go into effect Thursday that would have undercut existing NCAA rules regarding such compensation for athletes.

Without NCAA action, athletes in some states could be making money without putting their college eligibility in jeopardy while their counterparts in other states could be in danger of breaking NCAA rules.

FILE – In this March 12, 2020, file photo, the national office of the NCAA in Indianapolis is shown. The NCAA Board of Directors is expected to greenlight one of the biggest changes in the history of college athletics when it clears the way for athletes to start earning money based on their fame and celebrity without fear of endangering their eligibility or putting their school in jeopardy of violating amateurism rules that have stood for decades. (AP Photo/Michael Conroy, File)

The NCAA’s stopgap measure comes less than two weeks after the U.S. Supreme Court ruled against the association in a case involving education-related benefits. That 9-0 ruling is expected to impact issues related to compensation for athletes.

By SCHUYLER DIXON

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