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Tesla shares tumble below $150 per share, giving up all gains made over 2023

Tesla’s stock tumbled below $150 per share, giving up all of the gains made over the past year as the electric vehicle maker reels from falling sales and steep discounts intended to lure more buyers. Shares in the Elon Musk-owned company slid nearly 4% in intraday trading Thursday, in what now stands as the third worst week for the stock in 2024, a year that has been dismal for Tesla investors. The Austin, Texas company’s shares are down 12.4% this week and more than 39% this year.

Quick Read

  • Stock Decline: Tesla’s stock has fallen below $150 per share, erasing all gains from the past year amid declining sales and significant price reductions.
  • Intraday Trading Impact: The stock dropped nearly 4% in Thursday’s intraday trading, contributing to a 12.4% decline this week and a 39% decrease year-to-date.
  • Employment Cuts: Tesla announced a 10% reduction in its global workforce, approximately 14,000 jobs.
  • Compensation Controversy: Efforts to reinstate Elon Musk’s $56 billion pay package are underway despite a January rejection by a Delaware judge citing issues with the fairness and independence of the negotiations.
  • Sales Performance: Tesla’s vehicle sales dropped nearly 9% in the first quarter compared to last year, with 386,810 vehicles delivered.
  • Analyst Reactions: Analysts have labeled Tesla’s recent performance as disastrous, with concerns escalating over Musk’s focus on autonomous vehicle technology and the recent removal of Tesla’s “buy” rating by Deutsche Bank.
  • Product and Market Strategy Shifts: Doubts increase as Tesla may delay or cancel plans for a new, more affordable $25,000 electric vehicle, focusing instead on developing a robotaxi expected to be unveiled on August 8.
  • Competitive and Market Challenges: Tesla has reduced prices by up to $20,000 on some models due to heightened competition and slowing demand. The overall U.S. electric vehicle market growth slowed to 3.3% in the first quarter.
  • Executive Departures: Tesla announced the departures of Andrew Baglino, senior vice president of powertrain and energy engineering, and Rohan Patel, senior global director of public policy and business development.

The Associated Press has the story:

Tesla shares tumble below $150 per share, giving up all gains made over 2023

Newslooks- NEW YORK- (AP)

Tesla’s stock tumbled below $150 per share, giving up all of the gains made over the past year as the electric vehicle maker reels from falling sales and steep discounts intended to lure more buyers. Shares in the Elon Musk-owned company slid nearly 4% in intraday trading Thursday, in what now stands as the third worst week for the stock in 2024, a year that has been dismal for Tesla investors. The Austin, Texas company’s shares are down 12.4% this week and more than 39% this year.

Shares of Tesla Inc. last traded at the $150 level in January 2023.

FILE – Tesla CEO Elon Musk leaves the Tesla Gigafactory for electric cars after a visit in Gruenheide near Berlin, Germany, on March 13, 2024. Elon Musk will ask Tesla shareholders to reinstate the compensation package that was rejected by a judge in Delaware this year and to move the electric carmaker’s corporate home from Delaware to Texas. (AP Photo/Ebrahim Noroozi, File)

It’s also been a bad year for employees. Tesla said Monday that it was cutting 10% of its staff globally, about 14,000 jobs. The next day, Tesla announced it would try to re-instate Musk’s $56 billion pay package that was rejected by a Delaware judge in January, who said that the arrangement was dictated by Musk and was the product of sham negotiations with directors who were not independent of him.

At the time of the Delaware court ruling, Musk’s package was worth more than $55.8 billion, but the stock slide has cut that to $44.9 billion at the close of trading on Friday, according to a company filing last week.

Tesla shares hit an all-time intraday high of $415.50 in November of 2021, adjusted for a 3-for-1 stock split that took effect in August 2022.

Tesla sales fell sharply last quarter as competition increased worldwide, electric vehicle sales growth slowed, and price cuts failed to draw more buyers. The company said it delivered 386,810 vehicles from January through March, nearly 9% below the 423,000 it sold in the same quarter of last year.

FILE – Drivers charge their Teslas in Santa Ana, Calif., on March 20, 2024. After reporting dismal first-quarter sales, Tesla is planning to lay off about a tenth of its workforce as it tries to cut costs, multiple media outlets reported Monday.(Jeff Gritchen/The Orange County Register via AP, File)

Dan Ives, an analyst with Wedbush who has been very bullish on Tesla’s stock, called the first quarter sales numbers an “unmitigated disaster.”

“For Musk, this is a fork in the road time to get Tesla through this turbulent period otherwise dark days could be ahead,” Ives wrote this week.

Yet on Thursday, Deutsche Bank joined other industry analysts in voicing concern over Musk’s big bet on autonomous vehicles as it stripped the company of its “buy” rating, citing Tesla’s “change of strategic priority to Robotaxi.”

Wall Street expects that Tesla will report a decline in first quarter earnings next week and many are wondering if there’s any near-term catalyst for growth that would end Tesla’s stock slide. Industry analysts were expecting a new small electric vehicle for the masses that would cost around $25,000, the Model 2, but there were reports last week that Musk was scrapping that project.

Musk disputed the reports, but wrote on X, the social media platform that he owns, that Tesla would unveil a robotaxi at an event on Aug. 8.

Uncertainty over the release of a cheaper vehicle from Tesla has altered the equation for analysts like Deutche Bank’s Emmanuel Rosner.

FILE – An 2023 Model X sits outside a Tesla dealership on June 18, 2023, in Englewood, Colo. After reporting dismal first-quarter sales, Tesla is planning to lay off about a tenth of its workforce as it tries to cut costs, multiple media outlets reported Monday. (AP Photo/David Zalubowski, File)

Such a delay would tie Tesla’s future more closely to “cracking the code on full driverless autonomy, which represents a significant technological, regulatory and operational challenge. We view Tesla’s shift as thesis-changing,” Rosner wrote.

Since last year, Tesla has cut prices as much as $20,000 on some models as it faced increasing competition and slowing demand.

Other automakers also have had to cut electric vehicle production and reduce prices to move EVs off dealership lots. Ford, for instance, cut production of the F-150 Lightning electric pickup, and lopped up to $8,100 off the price of the Mustang Mach E electric SUV in order to sell 2023 models.

U.S. electric vehicle sales growth slowed to 3.3% in the first quarter of the year, far below the 47% increase that fueled record sales and a 7.6% market share last year. Sales of new vehicles overall grew 5.1%, and the EV market share declined to 7.15%.

In addition to massive job cuts this week, Tesla this week announced the departure of two high-placed executives.

Andrew Baglino, Tesla’s senior vice president of powertrain and energy engineering, is leaving after 18 years with the company.

Rohan Patel, senior global director of public policy and business development and eight-year Tesla veteran, is also departing.

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