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Thursday, April 15, 2021

Viewership down for NCAA championship matchup

Although two of the best men’s college basketball teams in the country were playing Monday, viewership was down. Baylor’s win over Gonzaga attracted almost 14% fewer viewers than the NCAA championship match in 2019. The Associated Press has the story:

Disappointing number of viewers watch Baylor v. Gonzaga

NEW YORK (AP) — Even an NCAA championship matchup between two widely acknowledged as the best men’s college basketball teams in the country wasn’t enough to set the television world afire.

An estimated 16.92 million people watched Baylor win the national championship title by routing previously unbeaten Gonzaga on Monday, the Nielsen company said.

That’s down nearly 14% from the 2019 title game between Virginia and Texas Tech. Last year’s NCAA basketball tourney was canceled because of the coronavirus pandemic.

Viewership declines are hardly unusual in today’s world. Awards show ratings have been cratering. Given that this year’s NCAA football championship saw its ratings plummet 27% percent, the basketball ratings weren’t half bad.

This was the first men’s Final Four with no teams from the Eastern time zone, where nearly half of the country’s television viewers are located.

Saturday’s men’s semifinal — already considered a classic — where Gonzaga beat UCLA in overtime on a last-second shot was seen live by just under 15 million people.

On Sunday, the women’s NCAA championship, where Stanford edged Arizona, was seen by 4.08 million people, Nielsen said.

CBS handily won in the prime time ratings last week, averaging 6.1 million viewers. ABC had 3.8 million viewers, NBC had 3.7 million, Fox had 1.8 million, Univision had 1.3 million, Ion Television had 1.1 million and Telemundo had 940,000.

Baylor players and coaches celebrate after the championship game against Gonzaga in the men’s Final Four NCAA college basketball tournament, Monday, April 5, 2021, at Lucas Oil Stadium in Indianapolis. Baylor won 86-70. (AP Photo/Darron Cummings)

Fox News Channel led the cable networks, averaging 2.13 million viewers in prime time. TBS had 1.61 million, MSNBC had 1.59 million, ESPN had 1.42 million and HGTV had 1.16 million.

ABC’s “World News Tonight” won the evening news ratings race, averaging 7.9 million viewers. NBC’s “Nightly News” had 6.8 million and the “CBS Evening News” had 4.7 million.

NCAA leading viewership for the top 20 shows in prime time

For the week of March 29-April 4, the top 20 shows in prime time, their networks and viewerships:

1. NCAA Men’s Basketball Tournament: UCLA vs. Gonzaga, CBS, 14.94 million.

2. “Law & Order: SVU,” NBC, 8.03 million.

3. “Law & Order: Organized Crime,” NBC, 7.86 million.

4. “60 Minutes,” CBS, 7.66 million.

5. “Chicago Fire,” NBC, 7.35 million.

6. “Chicago Med,” NBC, 7.24 million.

7. “The Equalizer,” CBS, 6.99 million.

8. NCAA Men’s Basketball Tournament: UCLA vs. Michigan, TBS, 6.89 million.

9. “Young Sheldon,” CBS, 6.64 million.

10. NCAA Men’s Basketball Tournament: Arkansas vs. Baylor, CBS, 6.45 million.

11. “Chicago PD,” NBC, 6.42 million.

12. “Blue Bloods,” CBS, 6.21 million.

13. “The Voice” (Monday), NBC, 6.16 million.

14. “NCAA Basketball Studio Show,” CBS, 6.1 million.

15. NCAA Men’s Basketball Tournament: Oregon vs. Houston, CBS, 5.92 million.

16. “American Idol,” ABC, 5.61 million.

17. “NCIS: Los Angeles,” CBS, 5.55 million.

18. NCAA Men’s Basketball Tournament: USC vs. Gonzaga, TBS, 5.4 million.

19. “Magnum, P.I.,” CBS, 5.37 million.

20. “United States of Al,” CBS, 5.31 million.

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