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Foundations to persuade Americans to get vaccinated

Foundations

The resistance to getting vaccinated, especially in the United States has nothing to do with what is or not is in the vaccines, but the removal of freedom of choice, that an individual has over their own body. Advocates for getting the vaccines, and their foundations, always leave out two important aspects of being fully vaccinated and that is, break through infections, and herd immunity. The Associated Press has the story:

A large chunk of the money spent on these community vaccination centers comes from the CDC itself

For months, Maria Cristina was hesitant about getting a COVID-19 vaccine. Her fears came from social media, where she heard ample amounts of misinformation about what was in the vaccine and what it could do to her.

FILE – In this April 26, 2021 file photo, a nursing student administers the Moderna COVID-19 vaccine at a vaccination center at UNLV, in Las Vegas. Philanthropies are pouring millions into programs aimed at persuading Americans to get vaccinated for COVID-19. The money is being spent on community-based organizations, local social media influencers and other things aiming to dispel myths and misinformation. (AP Photo/John Locher, File)

The 35-year-old Guatemalan immigrant was confused until the day she called the local Latino Community Center in Pittsburgh to ask how she could better protect herself and her four kids, one of whom has cancer. A staffer there encouraged her to get vaccinated and shared with her a story about how COVID-19 affected one family: everyone in the family got the virus, they told her, except for one person — the one who was vaccinated. Cristina says that story helped her decide to take the shot.

“It’s the best decision to make to protect your family,” she said.

Philanthropies hope to replicate stories like Cristina’s by pouring millions into programs aiming to persuade vaccine-hesitant Americans to get the shots. Most new infections of the virus are among unvaccinated Americans — nearly 23% of all U.S. adults. They’ve refused to budge, despite pleas from officials and offers of lottery prizes and other gifts.

vaccinated
Should vaccinated people mask up with COVID-19 cases rising? (AP Illustration/Peter Hamlin)

The center that helped Cristina make her decision is one of the more than 150 community-based organizations funded by the CDC Foundation, a charity created by Congress in 1992 to help the Centers for Disease Control and Prevention advance its mission. Since June, it has pushed $32.7 million into local organizations in 38 states to promote the shots.

A large chunk of the money came from the CDC itself. Private donors, including Google’s charitable arm and other foundations have also contributed, but fundraising hasn’t been easy. The CDC Foundation doesn’t have an endowment, so it depends on donors, many of whom stopped giving when case numbers fell in late spring and early summer, said Judy Monroe, the foundation’s CEO and president. The group has been scrambling to get more resources to areas with high virus infection rates as case numbers climbed back up.

“We need to reach those communities really quickly,” Monroe said.

FILE – In this May 3, 2021 file photo, a man holds his vaccination reminder card after having received his first shot at a pop-up vaccination site in the Little Havana neighborhood of Miami. Billions more in profits are at stake for some vaccine makers as the U.S. moves toward dispensing COVID-19 booster shots to shore up Americans’ protection against the virus. Drugstore chains CVS Health and Walgreens could bring in more than $800 million each in revenue, according to Jeff Jonas, a portfolio manager with Gabelli Funds. (AP Photo/Wilfredo Lee)

When disinformation swept through some conservative circles, the Helmsley Charitable Trust began running TV and radio ads in rural counties across seven states encouraging people to take the shot. Two of its targets — North Dakota and Wyoming — have some of the lowest vaccination rates in the country.

“Unfortunately, it’s been so politicized and we’re seeing politics come into something that’s a public health decision,” said Walter Panzirer, a Helmsley trustee and the grandson of Leona Helmsley, the late hotel magnate who established the charity.

“I’ve heard many people in rural America say that they don’t want their daughters to get the shots because they’re worried about fertility problems — truly misinformation,” Panzirer said. “So we’re trying to correct that disinformation, and really tell the story that it is a safe and effective shot.”

unvaccinated
FILE – In this Feb. 11, 2021 file photo, President Joe Biden visits the Viral Pathogenesis Laboratory at the National Institutes of Health (NIH) in Bethesda, Md. This summer’s coronavirus surge has been labeled a “pandemic of the unvaccinated” by government officials from President Joe Biden on down. That sound bite captures the glaring reality that unvaccinated people overwhelmingly account for new cases and serious infections. (AP Photo/Evan Vucci, File)

More than $1 million has been spent on these ads, one of which shows vaccinated people having a good time eating at restaurants and going to a concert. Another one asks Americans to get vaccinated so “heroes,” like doctors and other frontline workers, can avoid a big, variant-induced health crisis.

Foundations are taking different approaches since there’s no recipe for getting someone to change their mind on this issue. However, a July report released by the Kaiser Family Foundation shows conversations with family and friends have played a major role in changing attitudes. It found 17% of adults who, in January, were vaccine-hesitant — saying they either did not want to get the shot, wanted to wait or said would only do it if it was required — were persuaded to get vaccinated by a family member. Five percent say they were persuaded by a friend.

FILE – In this June 7, 2021, file photo, a person holds a sign to protest at Houston Methodist Hospital in Baytown, Texas, a policy that says hospital employees must get vaccinated against COVID-19 or lose their jobs. A federal judge dismissed their lawsuit, saying if workers don’t like the rule, they can go find another job. (Yi-Chin Lee/Houston Chronicle via AP, File)

Christienne Alexander, a medical doctor who teaches at Florida State University’s College of Medicine, says sometimes, the best approach is a simple conversation where the person is given accurate information and space to think about what was said. And then, revisiting the topic later.

Those conversations are happening in the Bronx, where the group Bronx Rising Initiative begins a typical day on their street outreach program by stationing their van in highly concentrated areas of the New York City borough. Then, they walk around, asking anyone they find if they’re vaccinated, or not.

Their conversations typically begin with street vendors, said Jason Autar, the group’s chief operating officer. He often listens as some people express their fears and worries about the vaccine, some of which comes from misinformation spread on social media. He then attempts to poke holes in their argument and offer them a $50 or $100 gift card as an incentive to get the shot, which could be administered on the spot.

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FILE – In this Sept. 14, 2021, file photo, a syringe is prepared with the Pfizer COVID-19 vaccine at a clinic at the Reading Area Community College in Reading, Pa. COVID-19 deaths and cases in the U.S. have climbed back to where they were over the winter, wiping out months of progress and potentially bolstering President Joe Biden’s case for sweeping new vaccination requirements. (AP Photo/Matt Rourke, File)

“It ultimately comes down to trust, and what institutions they’re going to trust,” Autar said. “Health care hasn’t necessarily been prioritized in this borough. And then all of a sudden the government is coming in, or institutions are coming in saying ‘you need to get vaccinated’. There’s going to be a disconnect there.”

“This is going to take time,” he added. “There’s not a silver bullet.”

To date, the New York-based nonprofit the Oyate Group has poured $2 million into the initiative, which estimates about 3,000 people have been vaccinated after speaking with a member of their team about the shot. Autar says they’ve also been partnering with schools and community centers to tap into trusted community messengers during their vaccine outreaches.

Pfizer
FILE – In this Feb. 5, 2021, file photo, the Pfizer logo is displayed at the company’s headquarters in New York. The U.S. gave full approval to Pfizer’s COVID-19 vaccine on Monday, Aug. 23, 2021. (AP Photo/Mark Lennihan, File)

The Knight Foundation has also focused on finding trusted voices, giving the city of San Jose, California, $125,000 to hire local social media influencers to dispel vaccine myths and misinformation. Similar work is being done through grantees of The New York Community Trust and The Rockefeller Foundation, which has poured $33.5 million into virus-related initiatives since April.

About $20 million of that is supporting community-based organizations in five major U.S. cities, aiming to help them tackle misinformation and establish better access to vaccines in communities where historic mistrust in the healthcare system is high. The rest will be used to help dispel disinformation globally.

Estelle Willie, the foundation’s director of health policy and communications, says the misinformation-oriented funding is necessary because we don’t have the tools to “counter it effectively on a global scale.”

By HALELUYA HADERO

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