Trump’s Wealth Grew in 2025, But His Investors Took Lumps/ Newslooks/ WASHINGTON/ J. Mansour/ Morning Edition/ Donald Trump’s net worth doubled in 2025, even as investors in his stock and crypto ventures saw major losses. Trump Media shares and the TRUMP coin both plummeted throughout the year. Retail investors were hit hard while the Trump family profited from other crypto holdings.
Trump Wealth vs. Investor Losses: Quick Looks
- Trump’s personal wealth surged in 2025, but average investors lost money
- DJT stock, tied to Trump Media, fell 67% over the year
- Official TRUMP memecoin plummeted 89% since January
- Dogecoin also down 67%; broader crypto market off 16%
- Nasdaq and SOCL ETF gained 18% and 27%, respectively
- A $1,000 investment in DJT ended the year worth $331
- $1,000 in TRUMP coin shrank to just $114
- Trump and Trump Jr. reportedly gained millions via other crypto investments
- Trump Media pivoted to nuclear fusion in late 2025, sparking a brief rally
- A new crypto token for shareholders was announced in December
Deep Look: Trump’s Wealth Grew in 2025, But His Investors Took Lumps
WASHINGTON, D.C. — In a year when President Donald Trump’s personal wealth soared, investors who put their money into his public ventures weren’t as fortunate. While Trump’s net worth reportedly more than doubled in 2025, stocks and cryptocurrencies tied directly to his brand suffered steep declines.
Retail investors had an unprecedented opportunity to invest in a sitting U.S. president through two widely accessible avenues: Trump Media & Technology Group (DJT) and a Trump-branded memecoin, Official TRUMP. But those bets didn’t pay off.
Stock and Crypto Performance: A Mixed Reality
From January 19, 2025 (the day before Trump took office) to December 31, DJT stock fell 67%. In contrast, the Nasdaq gained 18%, and the Global X Social Media ETF (SOCL) — which includes DJT — jumped 27% over the same period.
On the crypto side, Official TRUMP debuted with major fanfare but quickly collapsed, losing 89% of its value by year’s end. Dogecoin, the top meme coin, dropped 67%, while the total crypto market cap fell 16%, according to CoinGecko.
Hypothetically, a $1,000 investment in each on Jan. 19 would now be worth:
- Nasdaq: $1,184
- SOCL ETF: $1,272
- Trump Media (DJT): $331
- Crypto market index: $842
- Dogecoin: $327
- Official TRUMP coin: $114
Despite those losses, Trump himself came out ahead. According to Forbes, his personal net worth surged thanks to gains in crypto and private assets. Donald Trump Jr. reportedly saw his net worth increase sixfold, also fueled by crypto-related growth.
Trump Empire Evolves
While DJT shares floundered most of the year, they spiked in December after Trump Media announced a shift toward nuclear fusion technology, positioning itself as a new player in the energy sector. The move was seen as high-risk but sparked renewed interest in the stock.
On the last day of the year, the company also revealed plans to launch a new crypto token for shareholders, another sign of its evolving business model and push into digital finance.
Retail Investor Realities
Despite the Trump family’s financial wins, average investors in DJT stock and TRUMP coin took losses far beyond those of broader markets. The discrepancy highlights the volatility of celebrity-tied investments and the unpredictability of meme-driven assets.
Investor Takeaway
Analysts caution that while Trump-tied assets can generate buzz, they may not offer stability. The DJT and TRUMP coin swings in 2025 underscore the classic financial warning: “Past performance is not indicative of future results.”
Still, the outlook remains dynamic:
- DJT shares could see continued volatility following the nuclear fusion announcement
- The TRUMP coin has shown short-lived rallies despite its overall downward trend
- New crypto products may attract investor attention — or fuel more speculation
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